Rebecca Caroline Brand Guide

Contents

01 · Our Story

The Sparkling House of William Chris

Rebecca Caroline is the traditional-method sparkling house of William Chris Vineyards, named for June Rebecca and Tess Caroline — Chris and Katharine Brundrett's daughters. We make sparkling wine from Texas grapes and pour it in the old Hye Post Office on US 290, across the street from the winery where all of this started.

The idea began in 2013 with the first traditional-method wines William Chris produced in Texas. The quality was there; so was the cost. A real sparkling programme needed equipment, patience and the right winemaker, so it waited.

Years later, after tasting a pétillant naturel, June Rebecca asked why the family didn't make traditional method. Chris explained how hard it is. Tess Caroline answered:

Just because something is really hard doesn't mean it's not worth doing.

Seth Urbanek came on to lead the winemaking. Nearly four years later the first wines were released — and the brand took a home that had been standing on that road since 1904.

The original painted HYE POST OFFICE sign

The 1904 pressed-metal cornice in red, sage and charcoal

Left: the original painted sign. Right: the 1904 pressed-metal cornice — red, sage and charcoal.

02

Brand Summary

Rebecca Caroline makes Texas sparkling wine the slow way.

Second fermentation happens inside the bottle you drink from. The wine rests on its lees for eighteen months or more. It is riddled, frozen and disgorged by hand in Hye. Nothing is added to hurry any of it, and we do not pretend otherwise.

The fruit is Texas-grown and picked early, while the acid is still bright — a demanding thing to ask of a warm state, and the reason most people assume Texas cannot make wine like this. We name the vineyard on the label as often as we can. The method is borrowed. The fruit is not.

Our home is a working landmark. A post office was established here in 1886; the building went up in 1904; Lyndon Johnson swore in his Postmaster General on the porch in 1965; the community fought off closure in 2011. The USPS window is still open on weekday mornings, behind its own door. We are custodians of that, not decorators of it.

So the brand sounds like the place: plain, specific, unhurried and glad you came. A glass of sparkling wine is not a special occasion here. It is Thursday afternoon on Highway 290.

03 · Primary Logo

The Signature Lockup

The script and the letterspaced CAROLINE are one mark. They interlock deliberately — the word sits inside the loop of the script. Use it for wine labels, the website masthead, documents, advertising and anything formal.

R.C. Monogram

Vertical formats, capsules, embroidery, favicons — anywhere the full lockup is too wide.

Circular Seal

Stamp of authenticity. Wire hoods, back labels, wax, closing sign-offs.

Reversed Lockups

On anything darker than cream, CAROLINE knocks out in white. There are two versions and they are not interchangeable — each has grounds it works on and grounds it does not.

Apricot script · white CAROLINE

For Charcoal Ink and Airmail Blue. Never on Post Office Red or West Texas Sage — the apricot goes muddy against both.

Charcoal script · white CAROLINE

For Post Office Red, Sunlit Apricot and Airmail Blue. Never on Charcoal Ink, where the script disappears.

Do not make a reversed version by filling the whole lockup with one flat colour. The two elements always stay two colours.

04 · Logo Usage

Rules of the Mark

Always

Keep the script and CAROLINE locked together at their drawn relationship.
Give it clear space on all sides equal to the cap-height of CAROLINE.
Use an approved colourway: Sunlit Apricot script with Charcoal Ink CAROLINE on cream, or one of the two reversed lockups on a darker ground.
Place it on a plain field. If it must sit on a photograph, use a calm area of the image and the reversed cream version.
Pair it with “by William Chris Vineyards” in Barlow Condensed wherever the relationship is not obvious.

Never

Separate, re-stack or re-space the two elements.
Re-set CAROLINE in a different typeface or tracking.
Stretch, squeeze, skew or rotate the lockup.
Outline it, add a drop shadow, emboss it or fill it with a gradient or photograph.
Recolour it outside the approved colourways, or flatten both elements into a single colour.
Never let AI generate or approximate the logo. Always place the actual logo file.
Lay it over a busy part of a photograph, or over any of the postal marks.

When in doubt, ask marketing before it goes to print.

05 · Colour Governance

Two Palettes, One Brand

Rebecca Caroline runs two colour systems on purpose. They are not versions of each other and neither is being retired.

System	Applies to	Palette
Packaging	Front and back labels, wire hoods, capsules, cartons, shippers, neck tags	Desert Rose · Sunlit Apricot · West Texas Sage · Charcoal Ink · Off-White Pearl · Soft Blush. Unchanged. Bottles on shelf and in trade stay exactly as they are.
Brand & Environment	Website, signage, menus, club materials, email, social, print collateral, merch	Three colours drawn from the building — Cream, Post Office Red and Airmail Blue — plus Sunlit Apricot, West Texas Sage and Charcoal Ink carried through from packaging.

Where they meet

A bottle photographed on a cream page is the normal case, and it works. Do not recolour a label to match the site, and do not repaint a page to match a label.

The building is the bridge. The 1904 cornice is painted red, sage and charcoal — precisely the overlap between the two palettes. When a piece has to carry both, let the architecture do it.

The 1904 cornice, painted red, sage and charcoal

06 · Colour

Packaging Palette

The colours of the bottle. Set at launch, printed at scale, and not to be adjusted without a label revision.

Desert Rose

#E5A7A1 · Primary

A muted, grown-up pink. Desert clay meets rosé.

Sunlit Apricot

#F4B16A · Accent

Taken from “Rebecca” on the label. Warm, optimistic.

West Texas Sage

#B5D3D0 · Secondary

Soft and airy. The counterbalance to Desert Rose.

Charcoal Ink

#2E2E2E · Type

All label typography. Never pure black.

Off-White Pearl

#FAF7F5 · Ground

Label stock and reversed type.

Soft Blush

#F8E9EB · Ground

From the label background. Club and rosé materials.

07 · Colour

Brand & Environment Palette

The building adds three colours, and only three. Everything else in an environment or on screen comes from the packaging palette above.

Cream

#FEF8ED

The default ground — the painted clapboard of the building. Carries roughly seventy per cent of any layout.

Post Office Red

#C63F29

The cornice red. Full panels and primary buttons — a red section, not a red box.

Airmail Blue

#60789C

Postmarks, the airmail border, secondary panels. The counterweight to red.

Carried through from packaging

Two of the packaging colours do double duty in environment and on screen. They are the same values — do not treat them as separate brand colours or shift them to match a screen.

Sunlit Apricot

#F4B16A

Highlight bands and the reservation bar.

West Texas Sage

#B5D3D0

Quiet section grounds, breaking up long stretches of cream.

Charcoal Ink

#2E2E2E

Type, as on the labels. Never pure black.

Proportion

Cream is the ground. Red and Airmail Blue arrive as whole panels rather than small elements, and rarely on the same screen. Apricot and Sage break up long runs of cream. If a layout needs a sixth colour, it needs less on it instead.

Cream

Post Office Red

Airmail

Apricot

Sage

08

Fonts

Four faces, each with one job. If a piece needs a fifth, it needs an edit instead.

Signage & display — Oatmeal Stout

Sparkling Wine That Delivers

Section headlines, hero statements, painted signage, merch. Sentence-scale only — never body copy. Licensed face, caps only — there are no lowercase forms, so never set it in sentence case expecting them. Family includes Regular, Aged, Rough, Aged Rough, Shadow and Shadow Rough; use Regular unless a piece specifically calls for texture.

Utility & navigation — Barlow Condensed

Tastings by Reservation · Thursday–Sunday

Eyebrows, navigation, buttons, captions, data, table headers. Always uppercase, 500–600 weight, tracked 0.1–0.34em. Google Fonts, free.

Body — Nevia BT

A mercantile, a general store, a feed store — and a working post office through all of it.

All body copy, on labels and online. Regular for running text; the italic for wine descriptors and the method line at the foot of a label. Set at a 65-character measure with 1.6 leading.

Web fallback — Spectral

Second fermentation in the bottle, nothing added to hurry it.

The only approved substitute for Nevia, for systems that cannot load a licensed font — email templates, third-party platforms, partner decks. Google Fonts, free.

Sparingly — Pink Champagne Oblique

Signatures, dedications, one line at a time

Hand-signature moments only — a sign-off, a dedication. Never a headline, never a paragraph, never two on the same page.

Role	Face	Set as
Display	Oatmeal Stout	Uppercase, tight leading, no tracking
Utility	Barlow Condensed 500/600	Uppercase, tracked .1–.34em
Body	Nevia BT (fallback Spectral)	Sentence case, 1.6 leading, 65ch measure
Script	Pink Champagne Oblique	One line, one use, per piece

09

Merch & Accents

Supporting marks, not logos. None of them substitutes for the signature lockup, and none belongs on a wine label. All are drawn in a single flat ink.

290 Cancellation

Disgorged and Dispatched from Hye Texas postmark

Disgorged & Dispatched

Hye Tex circular postmark with cancellation waves

Hye Tex Cancellation

Rebecca Caroline Sparkling Wine glasses badge

Sparkling Badge

Stacked Collegiate

Post Office Globe

Address Stamp

Hye, Texas Script

Return to the Rebecca Caroline Tasting Room of Hye

Return Address

Hye · Tex

The Building Illustration

The property drawn as a mark. It is the only asset that depicts the building, so it carries real weight: use it where the place itself is the subject — murals, property signage, the history page, the club dispatch. Not as a decorative motif, and never below about 200 px wide, where the porch detail closes up.

Line illustration of the Hye post office with Rebecca Caroline

10 · Secondary Marks

R.C. Express

The sparkling wine club has its own family of marks. Two dispatches a year — May and October — in six- and twelve-bottle tiers. These marks belong to club communications and merchandise; they do not appear on wine labels.

Club Globe — Sage

The primary club mark. Membership cards, dispatch cartons, apparel.

Sparkling Wine Club R.C. Express globe, airmail blue

Club Globe — Airmail

The same mark in Airmail Blue, for cream and pale grounds where sage goes weak.

Express R.C. Hye Tex scalloped seal, rose

Express Seal

Scalloped stamp seal in rose or sage. Small applications — stickers, tissue, the building's east wall.

R.C. Express Disgorged and Dispatched from Hye Texas winged banner

Express Banner

Winged banner for headers and dispatch notes. Needs width — do not use below 180 px.

Colourways only: sage, rose, airmail blue or single-ink line. The club marks are hand-drawn and slightly rough by design — do not clean up the edges or redraw them in vector.

11 · Packaging

Label Colour Coding

Label ground colour signals the tier at a glance across the range. The lockup, the William Chris seal and the typographic hierarchy stay identical; only the field changes.

Single Vineyard

Cream · #FEF8ED

Vineyard named on the label. Cuvée, Dell Valley Vineyard. Apricot script and appellation lozenge, Charcoal Ink type.

Multi-Vineyard

West Texas Sage · #B5D3D0

Blends across sites. Blanc du Bois, Darst Ranch and John Dale.

Reserve

Charcoal Ink · #2E2E2E

Top tier and library releases. Desert Rose lockup reversed out.

Rosé

Soft Blush · #F8E9EB

All rosé sparkling, across vineyard designations.

Fixed elements on every label

The Rebecca Caroline lockup. The Hye, Texas / William Chris Vineyards vine seal. Vintage year above the lockup. Appellation in a coloured lozenge. Vineyard name beneath. And, in Nevia italic at the foot: Traditional Method · Sparkling Wine · Brut.

12

Brand Voice

We Are

Plainspoken
Specific
Patient
Texan
Warm
Exacting

We Are Not

Precious
Vague
Cutesy
Nostalgic for effect
Corporate
French by imitation

Instead of

Celebrate life's special moments with our award-winning bubbles.

Say

Second fermentation in the bottle, nothing added to hurry it.

Instead of

Step back in time in our beautifully restored historic tasting room.

Say

Post a letter with a Hye postmark in the morning, come back for a glass in the afternoon. Same roof, different door.

Instead of

Handcrafted with passion from the finest Texas fruit.

Picked early for acid, pressed gently, fermented dry.

How It Sounds

Short declarative sentences. Concrete nouns and real numbers — eighteen months, 1904, thirty-eight states, eight to ten in the morning. We name the difficulty rather than hiding it: it is slower, it is more work, and it is the only way to get this texture.

We do not use exclamation marks, we do not say “bubbly,” and we do not describe our own wine as award-winning, artisanal, handcrafted or elevated. If a sentence would survive being moved to another winery's website, rewrite it.

13 · One-Liner

If someone only remembers one thing

Rebecca Caroline is the sparkling house of William Chris — Texas-grown, traditional-method sparkling wine, poured from a 1904 post office in Hye.

And the reason it exists

“Just because something is really hard doesn't mean it's not worth doing.”

Tess Caroline Brundrett

14

Brand Pillars

The Slow Method

Second fermentation in the bottle you drink from. Eighteen months or more on the lees. Riddled, frozen and disgorged by hand at Hye. We name the work rather than smoothing it over.

Texas Fruit, Named

Picked early, while the acid is still bright. Sourced across the state and credited on the label as often as we can. The method is borrowed; the fruit is not.

Custodians of a Landmark

Post office 1886, building 1904, still a working USPS window. We look after it and tell its story straight — including the parts that are not ours.

Family, Plainly

Named for June Rebecca and Tess Caroline. The origin is true, so it never needs embroidering. Say it once, say it simply, move on to the wine.

Growing the Good Life

Inherited from William Chris. Sparkling wine is not reserved for occasions here — it is a reason to sit down on an ordinary afternoon on Highway 290.

Open, Not Exclusive

Tastings by reservation Thursday to Sunday, walk-ins welcome. Members get first call, not a separate brand. Nobody needs to know anything to enjoy the wine.

15

Assets & Contacts

Item	Where
Logos & marks	Marketing › Logos & Branded Images › Rebecca Caroline RC_Logo.eps (vector) · COLOR / GRAYSCALE / BLACKANDWHITE PNG · RC_INITIALS_BLACK & _WHITE
Fonts	Rebecca Caroline › FONTS Nevia BT W01 Regular.ttf · Pink Champagne Oblique.otf. Oatmeal Stout — request from marketing. Barlow Condensed and Spectral are free on Google Fonts.
Bottle shots	Marketing › Bottle Shots (WCWC) › Rebecca Caroline
Photography	gallery.williamchriswines.com
Label artwork	COLA and production files — ProductionCrew › Labels › 1COLAs › Rebecca Caroline. Do not rebuild labels from this guide.
Website	rebeccacaroline.com
The building	10261 US-290, Hye, Texas 78635 · 830.998.7654 · info@rcsparkling.com

Questions, exceptions and anything going to print — ask marketing first.